Date: Mon, 18. October 2010 11:11:35

The average annual growth of China's advertising industry stood at nearly 31 percent and the advertising industry has become one of the fastest growing industries in China, said Liu Fan, deputy director of the State Administration for Industry and Commerce, during the China International Advertising Development Forum on Oct.

Date: Thu, 5. May 2011 08:07:57

Image courtesy of Mauritsonline Does anyone else remember the days when you could click on videos posted on the Internet and NOT see an ad? It's been years, I know. But it just seems to be getting worse and worse. And it's bad for our business. The Internet is certainly not what it used to be. Sometimes it's better. Sometimes, a lot worse. But as someone who is passionate about good advertising, I get annoyed when I see poor ads infiltrating every aspect of our lives. They're intrusive to the point of being infuriating, and they're ruining some great resources. For a start, what happened to YouTube? I clicked on a video yesterday and was greeted by three different ads in the space of two minutes. First, an ad that ran before the video actually played. Then, a pop-up ad in the bottom quarter of the video. Finally, a small pop-up ad in the top left corner. The first ad I had to sit through, the other two I clicked out of as soon as I could. But come on. It won't be long before another version of YouTube comes online that is free from all of this intrusive advertising. Now, when advertising is done right, it can be disruptive in a good way. It can make the whole thing become an experience, greater than the one the viewer would have had ion the first place. Perhaps the whole page is overtaken by alien ninjas or it disappears and is replaced by something completely new. All I know is, I am sick and tired of it. And if I am, as someone who lives and breathes advertising and understands the workings of it, what about the average consumer. Something tells me they have had their fill of these ads that ruin video viewing.How Long Before Advertising Ruins Internet Videos? originally appeared on About.com Advertising on Sunday, April 3rd, 2011 at 17:56:48.Permalink | Comment | Email this

Date: Fri, 5. August 2011 08:11:43

One of my idols, a legend in the advertising industry, is leaving the business to head up the advertising program at SCAD in Georgia. While I envy the students of SCAD, a little too much for my own good, I fear the industry just became a little weaker today. Luke Sullivan is a true craftsman; a copywriter and creative director who understands strategy, knows how to produce highly compelling ads, and is still humble about it. Even now, as he bows out, he's doing it in a way no other ad professional would dare to do. It's a world wide roast, and you're invited. So check this out and submit your videos. Give the man the props he deserves, in whatever sick and twisted manner you see fit.Roast Luke Sullivan, If You Dare. originally appeared on About.com Advertising on Wednesday, June 29th, 2011 at 12:12:36.Permalink | Comment | Email this

Date: Mon, 31. October 2011 08:12:55

Wonderful, whacky, quirky, and actually rooted in the product (Pot Noodle's require you to boil a kettle, pour hot water and serve). I'm a huge fan of them actually. And I love the advertising, too. This one's a peach. Pot Noodle's Lady Of Leisure Needs A Shave originally appeared on About.com Advertising on Tuesday, October 11th, 2011 at 17:14:07.Permalink | Comment | Email this

Date: Wed, 12. October 2011 08:13:34

A seemingly-simple idea, but that's down to the flawless execution. At some points, gravity makes absolutely no sense, but that's just fine with me. It's also a wonderful demonstration of Ikea's fun and playful brand. Well done! Climbing The Ikea Product Line originally appeared on About.com Advertising on Thursday, September 29th, 2011 at 16:04:13.Permalink | Comment | Email this

Date: Thu, 15. April 2010 15:26:17

Journalists are constantly scouring the Internet for buzz worthy news. Does your media newsroom give them the info they need? PA company without a content-rich media newsroom is missing out on the power of free publicity. Find out what journalists are a href=http://advertising.about.com/od/publicrelationsresources/a/buildinganonlinenewsroom.htmlooking for in your media newsroom/a so they turn to you before your competitors.p style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/26/build-a-media-newsroom-journalists-turn-to-first.htm"Build a Media Newsroom Journalists Turn to First/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Tuesday, May 26th, 2009 at 11:36:50./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/26/build-a-media-newsroom-journalists-turn-to-first.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/05/26/build-a-media-newsroom-journalists-turn-to-first.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2009/05/26/build-a-media-newsroom-journalists-turn-to-first.htm#038;zItl=Build a Media Newsroom Journalists Turn to First"Email this/a/p

Date: Fri, 30. September 2011 08:13:32

Sorry for the blatant Soylent Green rip off (actually, I kinda liked it, so I'm not that sorry) but this seemed apt. In a new ad for the Toyota Prius, 18 different people come together to create one super-human. Kind of like Power Rangers crossed with Wallace And Gromit. I have no idea how the creatives landed on this execution, but it's both whimsical and well-aimed. Something tells me it took more than a few days to pull off as well. Nice to see something that isn't all about shiny headlights and roadway shots for a change. Incidentally, the official name for more than one Prius is Prii. Toyota haven't got around to using it yet though.Toyota Is People! originally appeared on About.com Advertising on Wednesday, September 14th, 2011 at 22:29:42.Permalink | Comment | Email this

Date: Mon, 8. August 2011 08:10:37

Screengrab via YouTube And a funny one, too. One of the first ads in a while to make me laugh out loud (oops, sorry tweens, I mean LOL). It's for a product called H2Oh!, but as they say in a Zucker Brothers movie, that's not important right now. What is great is the steady progression of the idea, to the point of ridiculousness. And the last scene, awesome and well executed. I think it's probably a better ad than the product itself, but I'm just guessing. Way to go, pulling something so fun out of something that could have been mundane.A Story Told With Braids originally appeared on About.com Advertising on Thursday, June 30th, 2011 at 19:36:37.Permalink | Comment | Email this

Date: Sun, 21. August 2011 08:13:21

Image courtesy of Kino Praxis As a copywriter myself, I find it tough to read anything that knocks the art. When I started reading this piece, by Ivan Raszl, I was ready to jump out of my chair and google the guy's phone number so that I could scream at him loudly. By the time I'd finished reading, well, see for yourself. I think Neil French has said it much better, but the guy does make some excellent points. Well worth a few minutes of your very precious time.Copywriting Dead? originally appeared on About.com Advertising on Friday, July 15th, 2011 at 15:29:05.Permalink | Comment | Email this

Date: Sun, 28. August 2011 08:11:51

Well, what does that mean? Ok, here's the quote, and it's so good it should be inscribed on the wall of every meeting room in every advertising agency across the world. Here it is: "Clients don't understand their success is reliant on standing out, not fitting in." Good, isn't it? Actually, it's great. Now it was said about clients in the 60's, but it's just as applicable (if not more so) to today's clients. They all want what everyone expects, the idea of sticking their necks out too far scares them. Until a competitor does it, and then they want the same...which of course, is no longer a risk or standing out. So, who said it? Mr. Don Draper from AMC's Mad Men. Don, we salute your script writer. Today's Ad Quote Is Made Up originally appeared on About.com Advertising on Thursday, July 28th, 2011 at 12:24:17.Permalink | Comment | Email this